I tried looking in media studies literature for stuff that might get into this and there's some OK stuff on the weird culture rift between "real" GIS and web mapping stuff (which, in 2023, lol) but feels weird the discipline known for having all the Marxists doesn't seem to have a framework for talking about map tech relative to markets!
@ingrid if you haven’t already looked down that well / the archives of “cartographic perspectives” might yield something – https://cartographicperspectives.org/index.php/journal/search/index?query=Projections&searchJournal=1&authors=&dateFromMonth=&dateFromDay=&dateFromYear=&dateToMonth=&dateToDay=&dateToYear=&searchPage=1#results