seeking good reads on business and/as celebrity—sort of about the "personal brand" of it all but also the idea of the celebrity founder as avatar of brand
@ingrid like a meta-study or individual cases?
seeking good reads on business and/as celebrity—sort of about the "personal brand" of it all but also the idea of the celebrity founder as avatar of brand
@ingrid like a meta-study or individual cases?
@ingrid The book I'm thinking of is Randall Stross’s The Wizard of Menlo Park, which is about Edison, but specifically about the beginning of a particularly modern kind of industrialist/inventor celebrity that's detached from reality. There might be lessons there for how this all gets rolling