seeking good reads on business and/as celebrity—sort of about the "personal brand" of it all but also the idea of the celebrity founder as avatar of brand
@ingrid there’s a really good article by Fred Turner on Stewart Brand, Tim OReilly, and the “networked celebrity.” I think that phrase is in the title. Let me know if that’s not enough to turn it up on JSTOR.
@ingrid like a meta-study or individual cases?
@tim meta-study maybe? like i'm working on a podcast script about a company very much in founder-celeb thrall but understanding that as a generalized type would be more helpful than just 'what makes this girl boss special'
@ingrid The book I'm thinking of is Randall Stross’s The Wizard of Menlo Park, which is about Edison, but specifically about the beginning of a particularly modern kind of industrialist/inventor celebrity that's detached from reality. There might be lessons there for how this all gets rolling
@ingrid this was kind of wild https://www.newyorker.com/magazine/2019/11/04/suzy-batizs-empire-of-odor